D-AIM Institute

Individuation marketing®: a new approach

By combining artificial and human intelligence, individualization takes personalized relationship marketing to the next level. For more information, check out some of our exclusive content.

How does Individuation Marketing® work?

More than ever before, today’s consumers want an experience that is as unique as they are. That’s where individuation marketing® comes in.

In practical terms, individuation marketing® lets businesses build richer data into their marketing strategy so they can hyper-personalize the customer relationship.

What tools do businesses need to achieve this?

What results can they expect?

And what is the role of artificial intelligence?

Does this new approach raise any ethical or environmental issues?

As a rich source of information, D-AIM Institute will help answer any questions you may have. With studies, forums, surveys, webinars, infographics and much more, you’ll gain a deeper understanding of this new approach—and all the benefits it has to offer.


D-AIM, is a leading software company specialized in customer marketing by using the most advanced artificial intelligence technologies. It addresses the growing needs of brands to transform themselves by making relationships with their customers more ethical and empathetic.

D-AIM supports its customers in the adoption of  individuation marketing® based on the cooperation between Artificial Intelligence and Human Intelligence. By entrusting AI with the responsibility of identifying the best communication opportunities with each individual customer D-AIM allows brands to dedicate a virtual marketer to each of them.

D-AIM has offices in Europe, North America and Africa/Middle East. Its solutions are deployed among the biggest players in retail, media, telecoms and banking insurance.