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D-AIM Institute, IA

Artificial intelligence: relationship marketing that’s smart

While it may sound paradoxical at first, artificial intelligence can help your marketing approach become human-centric again.

With AI, relationship marketing becomes ethical and empathetic

Leveraging millions of pieces of data related to identity, transactions, behaviors, or interactions to generate, through algorithms, as many predictive models as needed is dizzying, yet it is now a reality.

Powered by Big Data and thanks to the process of machine learning, AI has the capacity to improve continuously—and ultimately make decisions in way that is incredibly efficient.

In other words, AI has unimaginable potential when it comes to consumer insight.

In this section, D-AIM Institute will help you better understand how artificial intelligence and new technologies actually make customer relationship marketing more human.

The future is indeed bright!

D-AIM, is a leading software company specialized in customer marketing by using the most advanced artificial intelligence technologies. It addresses the growing needs of brands to transform themselves by making relationships with their customers more ethical and empathetic.

D-AIM supports its customers in the adoption of  individuation marketing® based on the cooperation between Artificial Intelligence and Human Intelligence. By entrusting AI with the responsibility of identifying the best communication opportunities with each individual customer D-AIM allows brands to dedicate a virtual marketer to each of them.

D-AIM has offices in Europe, North America and Africa/Middle East. Its solutions are deployed among the biggest players in retail, media, telecoms and banking insurance.