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Infographics: Ethics and AI in relationship marketing

D-AIM Institute shares its study about Ethics and AI in relationship marketing. It highlights a major teaching for 2021: marketers are in favor of the use of data to power their artificial intelligence models but with a strict legal framework and respect for privacy.

Among the key take-away of the study, we notice that:

  • 46% of the answerers believe that brands and their partners providers of technological solution should play a greater role in respecting the use of data towards consumers who give their consent.
  • 80%  of marketers are ready to exploit browsing and purchasing behavior data. However, they are mostly against the use of personal conversations or email.
  • The main expected benefit of  the use of AI is to create a more unique and responsible relationship between brands and customers.
  • A strict legal framework must be adopted in relationship marketing practices. 

Companies knows that it is inconceivable to think about tomorrow’s marketing without using Artificial Intelligence. But are the marketing teams ready?”

Discover the full results of this study conducted on more than 320 Marketing decision makers in France!

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Download the infographics: