Group 16

To get back in business as quickly as possible, the temptation is great to multiply marketing actions based on the law of large numbers: massive emailing campaigns, ads targeted to specific segments… But all these techniques are based on beliefs established in the world before. Therefore, they will be fatally unsuitable and will have an exceptionally high failure rate.

We have entered a new era where relationships will no longer be based on groups, but on individuals.


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