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If you want to know why it is urgent to radically change your relationship marketing and what are the impacts for your company of switching to Individuation Marketing®, you will find the answers in this article.
Stéphane goes into detail about the importance of adopting a “reverse marketing” strategy for brands. He illustrates his remarks with examples of companies that have already taken the plunge and have quickly measured the positive effects of this metamorphosis, whether on their customer relations, their organization or their business results.