Bank and Insurance

Optimize business efficiency by individuating the customer relationship

How to differentiate oneself in a highly competitive and changing banking market?

One of the areas of differentiation is the quality of the customer relationship, which includes not only the relationship itself, but also the management of contact channels and the relevance of the value proposition for each customer.

Background

Our client, a bank with more than 8 million customers, is fighting against an increasing competition in its domestic market. Faced with the digitalization of the sector and the emergency of new players, the customer experience is becoming a real differentiating factor.

Challenges

Place the customer at the center of the investments in line with their value and potential

Encourage new uses with individualized offers

Increase NBI per customer and on the whole customer base

Optimize business efficiency by individuating the customer relationship

Background

Challenges

Download the Business case

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