Background
Our client, a bank with more than 8 million customers, is fighting against an increasing competition in its domestic market. Faced with the digitalization of the sector and the emergency of new players, the customer experience is becoming a real differentiating factor.
Challenges
Place the customer at the center of the investments in line with their value and potential
Encourage new uses with individualized offers
Increase NBI per customer and on the whole customer base
-
Download the Business case
