Business cases

D-AIM

Recruiting new subscribers on digital media is a real challenge for press groups. Ouest France has taken up this challenge by enriching its customer data in order to develop new…

What’s the best way for a news site to reinvent offers, boost site traffic and revenue and convert users into paying customers? Collect the maximum amount of data…

How can you increase customer knowledge without a tool capable of processing large volumes of data internally? What are the best solutions for boosting engagement and reducing churn?

The media sector is particularly susceptible to customer churn. Retaining subscribers is all about spotting the warning signs and taking appropriate action.  Sending a message that’s right on…

In a sector undergoing a digital transformation, how can we offer the best customer experience by taking business issues into account? How to optimize the customer relationship when the available…