Background
CMI is France’s second-largest magazine publisher in terms of circulation. With twelve iconic publications, the media company has recently faced major challenges: strong competition from a large number of major publishers, increasingly demanding and fickle readers and the digital transformation of its business. As a result, CMI needed a solution aimed at optimizing its relationship with each one of its many customers.
Challenges
Standardize in-house control over data for timely, relevant and engaging marketing actions
Individualize the customer relationship to build greater loyalty and retain customers
Predict customer behaviors to reduce churn
Learn more about our tailor-made solution for the client
By setting up a customer relationship marketing database, campaign management tools, relationship programs and lead scoring, to name but a few, our solution helped CMI optimize its campaigns and thus significantly increase its ROI and market performance.
