Group 16
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Background

CMI is France’s second-largest magazine publisher in terms of circulation. With twelve iconic publications, the media company has recently faced major challenges: strong competition from a large number of major publishers, increasingly demanding and fickle readers and the digital transformation of its business. As a result, CMI needed a solution aimed at optimizing its relationship with each one of its many customers.

Challenges

Standardize in-house control over data for timely, relevant and engaging marketing actions

Individualize the customer relationship to build greater loyalty and retain customers

Predict customer behaviors to reduce churn

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