Background
CMI is France’s second-largest magazine publisher in terms of circulation. With twelve iconic publications, the media company has recently faced major challenges: strong competition from a large number of major publishers, increasingly demanding and fickle readers and the digital transformation of its business. As a result, CMI needed a solution aimed at optimizing its relationship with each one of its many customers.
Challenges
Standardize in-house control over data for timely, relevant and engaging marketing actions
Individualize the customer relationship to build greater loyalty and retain customers
Predict customer behaviors to reduce churn
-
Download the Business case!
