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BURTON is a menswear and womenswear brand, with over 130 stores in France and an e-commerce website. There are several hundred thousand inactive customers in the company’s database, including individuals who are no longer buying or responding to contact. Since reactivation is a genuine challenge for BURTON—as for every retail business—it was looking to optimize its marketing strategy in order to win back customers.


Reactivate dormant customers by exploiting their considerable potential

Re-engage former customers before the mandatory GDPR database clean-up

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