BURTON is a menswear and womenswear brand, with over 130 stores in France and an e-commerce website. There are several hundred thousand inactive customers in the company’s database, including individuals who are no longer buying or responding to contact. Since reactivation is a genuine challenge for BURTON—as for every retail business—it was looking to optimize its marketing strategy in order to win back customers.
Reactivate dormant customers by exploiting their considerable potential
Re-engage former customers before the mandatory GDPR database clean-up