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Background

BURTON is a menswear and womenswear brand, with over 130 stores in France and an e-commerce website. There are several hundred thousand inactive customers in the company’s database, including individuals who are no longer buying or responding to contact. Since reactivation is a genuine challenge for BURTON—as for every retail business—it was looking to optimize its marketing strategy in order to win back customers.

Challenges

Reactivate dormant customers by exploiting their considerable potential

Re-engage former customers before the mandatory GDPR database clean-up

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