Group 16
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Background

In this highly competitive market, building customer loyalty is a major challenge for the brand. Kaporal has therefore decided to set up a relational engagement program to reward the brand’s customers and prospects.

Challenges

Strengthen the emotional connection to the brand by rewarding all interactions and not only through a purely transactional experience

Multiply points of contact, interact with customers and prospects and streamline the omnichannel experience.

Improve customer knowledge

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Retail

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