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Context

In order to harmonize and control costs, Virgin Megastore wanted to set up a common loyalty program while keeping the possibility to customize its offers according to customer profiles.

Virgin Megastore wanted to strengthen its customers’ engagement because building customer loyalty is one of the main challenges in the highly competitive retail industry

Challenges

Optimize customer knowledge to personalize offers

Set up a loyalty programin several countries

Discover the complete solution provided to the customer

Virgin Megastore chose D-AIM to meet the objective of creating a strong and lasting relationship with each consumer, taking into account the uniqueness of each one and the particularities of each country

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