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Telecom

Adopt a predictive marketing approach to boost additional revenue and dramatically reduce your churn rate.

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Telecom

Enhanced Customer Value Management (CVM) in the telecom sector

It’s hard to keep Q-scores high and maximize average revenue per user in a competitive market where multi-SIM use is a widespread practice and consumers are quick to…

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Telecom

An individualized experience for telecom customers

To stay competitive while meeting its business objectives, Orange Cameroon revised its relationship marketing strategy: predicting customer expectations, generating hyper-personalized offers and pinpointing at-risk customers. Through this, a…

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Telecom

Success through a strategy of relationship marketing

To keep its position at the top of the highly competitive telecom market, the company completely reframed the consumer relationship by moving from a mass marketing approach to…

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