Business cases

D-AIM

How to differentiate oneself in an ultra-competitive market where customers are over-solicited by different telecom operators? How do you build loyalty with a multi-sim customer? By using tools to personalize…

It’s hard to keep Q-scores high and maximize average revenue per user in a competitive market where multi-SIM use is a widespread practice and consumers are quick to…

To stay competitive while meeting its business objectives, Orange Cameroon revised its relationship marketing strategy: predicting customer expectations, generating hyper-personalized offers and pinpointing at-risk customers. Through this, a…

To keep its position at the top of the highly competitive telecom market, the company completely reframed the consumer relationship by moving from a mass marketing approach to…