Background
Our client, a telecom operator with 4 million customers, offers a wide range of services related to voice and 4G data.
Due to the strong competition in this market, most customers have several Sim cards from different operators. As a result, customers are less and less reactive to SMS communications.
Challenges
Set up a new innovative and interactive contact channel with the customer
Increase individual market share through enhanced customer knowledge
Differentiate from the competition by personalizing communications with each customer
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