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Background

Our client, a telecom operator with 4 million customers, offers a wide range of services related to voice and 4G data.

 

Due to the strong competition in this market, most customers have several Sim cards from different operators. As a result, customers are less and less reactive to SMS communications.

Challenges

Set up a new innovative and interactive contact channel with the customer

Increase individual market share through enhanced customer knowledge

Differentiate from the competition by personalizing communications with each customer

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Telecom

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